Zela Chin

    Principal Reporter / Producer, TVB

    An award-winning journalist, Zela is the principal reporter for the weekly, prime-time documentary program Pearl Magazine on TVB, the largest broadcaster in Hong Kong. Prior to launching Pearl Magazine, she was a reporter with TVB’s business feature program, Money Magazine. TVB shows reach 2.3 million households in the city, and over 300 million households worldwide. Zela started her career at CNN headquarters in the U.S. and later joined CNN in Hong Kong to produce Talk Asia. Highlights include interviews with Alibaba CEO Jack Ma, scientist Stephen Hawking and opera singer Luciano Pavarotti.

    All Sessions by Zela Chin

    • 26 May

      Fri

    • 09:00  - 10:00
      AI-powered tools are helping newsrooms to meet the needs of evolving audiences and marketers, allowing them to offer more personalization and dynamic multi-format content. OpenAI's ChatGPT is an eye-opener on the potential and the challenges of using AI for producing quality news content. We will discuss how forward-thinking news media are deploying AI for content creation, news gathering and distribution. What are the biggest opportunities to implement AI in a news organization? What new roles, newsroom structures and workflows will be needed? We'll also examine the ethical guidelines and standards that should frame the use of these transformative technologies and the risks - in particular in terms of copyright - that the industry should collectively address.
      Plenary
      Where
      NUSS Kent Ridge Guild Hall - Main Ballroom



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    Zela Chin