Yoyo Yu

    Senior Director, CEO office, XREX Inc

    Yoyo Yu is currently Senior Director, CEO office at XREX Inc, a Taiwan-based neo-fintech. In her role, Yoyo is responsible for marketing, communication, and investor relations. Before XREX, Yoyo served as Special Correspondent based in India for Hong Kong Phoenix TV, where she spent 8 years focusing on Indian politics, economy, foreign policies, regional and global issues.

    All Sessions by Yoyo Yu

    • 27 May

      Sat

    • 09:00  - 10:20
      The relationship between reporters and PR is often seen as fraught with suspicion, deceit, and bad faith. More often than not, reporters take whatever the PR says with a huge grain of salt and PRs pin reporters as an intentional attacker. Yet, both roles share a symbiotic relationship as they need each other to get the story out. Moderated and paneled by three veteran journalists who have jumped over to the other side of the fence and a career spokesperson for the government, the session will deconstruct what PR does, explain how reporters can get the most out of their PR counterparts and the do’s and dont’s when trying to get answers from PR people.
      Workshop
      Where
      Google Singapore Office - Agung Room



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    Yoyo Yu