Pei Ying co-founded Kontinentalist in 2017, and leads the company in achieving its overall business and editorial goals, making strategic business development plans, and managing partnerships. Her work experience includes stints at various heritage-related institutions, including three years at the Asian Civilisations Museum’s curatorial department. Her background and passion for history is the driving force behind many of her stories at Kontinentalist, which delve into cultural and historical contexts. With Kontinentalist, she seeks to empower voices through cause-driven stories as well as change people’s perception about Asia and its cultures.