Jenny Hsu is the founder and CEO of Cetacea Inc, a Taipei-headquartered communications firm. Prior to founding her own company, she was part of the International Media Relations team for Alibaba Inc and a senior writer for Alibaba’s corporate news website Alizila. Jenny hopped over to PR after over a decade as a journalist for the Wall Street Journal, Central News Agency and Taipei Times. She is also a children’s book author and a mentor to many entrepreneurs who are looking to elevate their personal branding.