Jenny Hsu

    Founder and CEO, Cetacea Inc

    Jenny Hsu is the founder and CEO of Cetacea Inc, a Taipei-headquartered communications firm. Prior to founding her own company, she was part of the International Media Relations team for Alibaba Inc and a senior writer for Alibaba’s corporate news website Alizila. Jenny hopped over to PR after over a decade as a journalist for the Wall Street Journal, Central News Agency and Taipei Times. She is also a children’s book author and a mentor to many entrepreneurs who are looking to elevate their personal branding.

    All Sessions by Jenny Hsu

    • 27 May

      Sat

    • 09:00  - 10:20
      The relationship between reporters and PR is often seen as fraught with suspicion, deceit, and bad faith. More often than not, reporters take whatever the PR says with a huge grain of salt and PRs pin reporters as an intentional attacker. Yet, both roles share a symbiotic relationship as they need each other to get the story out. Moderated and paneled by three veteran journalists who have jumped over to the other side of the fence and a career spokesperson for the government, the session will deconstruct what PR does, explain how reporters can get the most out of their PR counterparts and the do’s and dont’s when trying to get answers from PR people.
      Workshop
      Where
      Google Singapore Office - Agung Room



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    Jenny Hsu