Charmaine has recently joined the Business Product Marketing team and is the Product Marketing Manager for News in APAC at Meta. In this capacity, she helps optimize news partners’ reach and monetisation on Meta’s Family of Apps. Prior to this, she served as a Partner Solutions Manager with the Media Partnerships team in India where she managed established and emerging creators across India helping them grow and optimize their presence on Meta platforms. Her special interests lie in product knowledge and education, video and new content formats like Reels. Charmaine has also held content strategy and planning roles in the TV broadcast industry in India with companies like Star India, Disney India and Viacom18. She has a Masters degree in Marketing Management from the prestigious Jamnalal Bajaj Institute of Management Studies in India.