With more than 22 years in the industry, award-winning executive producer Eric Tu brings with him a wealth of experience across music, film, sports, fashion, journalism, and tech industries. Eric focuses on storytelling and mission building for the most successful businesses in the world. He has won every major award in the advertising business including the record setting 8 Cannes Lions for AdCouncil’s PSA Love Has No Labels in 2015. Prior to launching EST, Eric was leading Brand Partnerships at Anonymous Content’s creative incubator The Lab and before then the US Director of Partnerships at Vice Media’s creative agency VIRTUE Worldwide. VIRTUE is a global agency network with 28 offices around the world with producing credits such as Beyonce’s Lemonade and Intel’s The Creators Project.