Abhishek Marla

    Customer Success Manager, Chartbeat

    Abhishek Marla is a Customer Success Manager at Chartbeat, where he is a strategic partner to publishers across Asia, helping newsrooms leverage real-time and engagement data to grow a loyal audience. Chartbeat is the leading editorial analytics platform that delivers actionable data insights to help newsrooms grow the loyalty of their audiences. Through real-time data and optimization tools, Chartbeat helps its global partners (including The New York Times, South China Morning Post, BBC, CNN, Rev Media, and Mediacorp) to implement a data-informed strategy that drives long-term results.

    All Sessions by Abhishek Marla

    • 4 Aug

      Wed

    • 20:00  - 21:00
      It's said that the pen is mightier than the sword. Well, in the 21st century, data makes that pen we collectively use to write as journalists that much more effective. In this workshop, editor-in-chief and founder of Forkast.News Angie Lau shares how she learned to use technology tools to grow Forkast into one of the most respected and widely read Asia-based digital media platforms covering blockchain and emerging technologies with 2.3 million page views per month. How did data inform content? How did it help internal newsroom decision-making? Most important, how can individual journalists learn strategies to use in everyday reporting to amplify impact? Angie is joined by Kassy Cho, who heads social media for Forkast.News on what tips and best practices helped build an audience; along with Abhishek Marla of Chartbeat, who shares a deep dive into reader behaviors in Asia in 2021, and how SE Asian readers are accessing and engaging in content, and how those behaviors differ from the rest of the world. Abhishek Marla will also host an extended breakout session after the workshop for 1:1 Q&A for our journalist members.
      Workshop




    Share

    Abhishek Marla