Pitching to International Media


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By AAJA-Asia

Are you a public relations official at a company that is small in its size but big in its dream?
Are you a government official who wants to see more positive coverage on your country in foreign media?

Have you wondered about why your numerous emails to foreign journalists were never returned?
Have you wondered about how to get stories on the international media?
Have you wondered about what are the stories that international journalists are interested in?
Meet FIona Bae and Chelsea Phua, two of the best PR professionals in Asia with extensive experiences getting their clients’ messages and stories across international media.

They also know the differences between local PR and international PR. They are two different worlds of PR and they will tell you why.

In South Korea, it is not uncommon for PR officials to call a journalist or an editor to ask to remove a story. In South Korea, it is considered a part of job for PR officials to make a plea to journalists not to publish a certain story.

You do not want to try that with international media.

Come learn about do’s and don’ts when you pitch to the international media and how to get your stories out and write an eye-catching news release that won’t end up in a trash mailbox.

AAJA ASIA

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